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The earth is facing numerous crises, including those in the environment, food, and energy. Add to this the exploitation of our natural resources, and the result? Severe problems like decreased air quality and global climate change. Take Europe’s raging forest fires. They are a result of rising temperatures and persistent drought. Moreover, leaders across the continent are scrambling to face the challenges arising from the impending gas shortage forecast this winter.

There is simply no escape! Sustainability is a critical and universal concern. As the climate crisis worsens, we can no longer put it off. However, becoming sustainable doesn’t happen overnight. It takes several baby steps, sometimes challenging and some into the unknown, to take sustainability to the next level and beyond.

India is committed to the UN 2030 Agenda for Sustainable Development. It believes the education system has a significant role in achieving Sustainable Development Goals.

Acknowledging the growing need and concerns, University Grants Commission (UGC) 2020 proposed a sustainable campus framework to outline the principles for achieving a green and sustainable campus environment for Indian Higher Education Institutions. It will help make institutions more environment-friendly and educate the youth on the importance of ecological balance and long-term growth.

In this light, Shoolini University has taken several steps to combat climate change, including using renewable energy sources, decreasing reliance on fossil fuels for transportation, increasing participation in communal cooking, and cultivating drought-resistant plant varieties in agriculture. The university believes in the dire need for higher education institutions (HEIs) to address sustainability concerns. This can be done by creating awareness, imparting education, framing policies, and, most importantly, cutting-edge research.

Please keep reading if you have ever wondered about sustainable development and why it’s essential for the survival of all species on earth.

What is Sustainable Development?

The most widely accepted definition of sustainable development is, “To meet the needs of the present without compromising the ability of future generations to meet their own needs”.

In other words, sustainable development is the way for a country to develop economically without compromising the quality of the environment for future generations.

The three main goals of sustainable development are:

Economic growth

Economic growth means building a robust and competitive economy. This can be done by ensuring that sufficient and the correct type of land is available in the right places and at the right time to support growth and innovation. Later, this will identify and coordinate development requirements.

Environmental protection

Environmental protection helps to protect and enhance both our natural and built environments. It helps improve biodiversity, use natural resources wisely, reduce waste and pollution, adapt to climate change, and move towards a low-carbon economy on a global scale.

Social inclusion

Social inclusion supports strong, vibrant, and healthy communities by ensuring enough housing to meet the needs of both the current and future generations. Also, it needs to be confirmed that there are high-quality developments with local services that reflect the community’s needs and support its health, social, and cultural well-being.

Importance of Self-Sustainability

Another term for environmentally sustainable economic growth is sustainable development. The goal is to achieve harmony between environmental, economic, and socio-political sustainability. Sustainable development always encourages us to conserve and enhance our resources by gradually altering how we develop and use technology. Every country must meet its basic needs for employment, food, energy, water, and sanitation. Everyone has the right to live in a healthy, safe, and clean environment. This is easily accomplished by lowering pollution, poverty, and unemployment.

Why is sustainable development significant?

• Making judicious use of resources and striving to maintain ecological balance.
• Emphasising preservation of the environment and halting its deterioration.
• Prevent overutilisation of resources.

Sustainable and Energy-Efficient Campus

Shoolini University has been ranked No.2 in the world in Sustainable Development Goals (SDGs) for Affordable and Clean Energy and 6th in the Water Usage and Care category by Times Higher Education (THE) Impact Rankings 2022.

The university has bagged the award for one of India’s most inspiring, green, and cleanest campuses. With exotic and indigenous plant species dotting this unique learning space and infrastructure integrated with nature, the university has become a popular spot for sustainable development.

Sustainability through on-campus initiatives

• Waste Management: The University is taking steps to dispose of and decompose garbage waste generated on the campus instead of burning it. It also promotes maximum reuse-recycle to minimise the use of disposable articles on campus.
• Energy Policy: Under the energy policy, all buildings are renovated, designed, and constructed as per energy-efficient solar passive and environment-friendly technologies. Shoolini University has installed a 400 kWp rooftop photovoltaic power plant on the campus to meet its energy requirements partially. It produces two times more electricity than it requires by installing solar power plants.
• Plantations: The campus is home to a variety of plants that maintain ecological greenery. Students plant trees on campus and even geo-tag them for visitors.
• Cleanliness Drives: Several cleanliness drives are held on the campus from time to time, involving NSS volunteers, faculty members, and students.
• Discourage the use of plastic: Usage of plastic bags, plastic crockery, thermoplastic and plastic dustbins is prohibited on the campus.
• Water Conservation: A Sewage Treatment Plant and an Effluent Treatment Plant are installed on the campus to treat sewage water and wastewater from hostels and research laboratories, respectively. Recycled sewage water is used for gardening, rainwater harvesting, and drip irrigation to conserve water and nutrients.
• Passive Solar Housing Policy: The university has developed a Yogananda Ville with several solar huts on the campus using sustainable building materials like wood, bamboo, slate, stone, mud, stabilised mud blocks, etc.
• Installation of eco-friendly bins: Different eco-friendly bamboo-based dustbins (blue for non-biodegradable and green for bio-degradable) are installed across the campus in various locations to separate wet and dry garbage. This also generates income for local bamboo basket artisans.
• Electric vehicles/Carts: Use of non-polluting electric vehicles for in-campus transportation and reducing carbon emissions.
• Solar thermal cooking system: The university has installed a solar thermal cooking system that provides for cooking food for hostel students.
• Solar streetlights and LED lights: Solar streetlights are installed throughout the campus to reduce dependence on conventional electricity and to utilise clean energy sources. Also, 90% of the university lights have been replaced with energy-efficient LED lights.
• e-Studios: Our cutting-edge e-studios are revolutionising online education. These wonderfully crafted eco-friendly log huts provide a one-of-a-kind educational experience, complete with state-of-the-art technology such as high-speed Internet, Ethernet, whiteboards, and lightboards for streamlined online lectures.

Find out more details: Community Building Programmes

Shoolini University is committed to building a more sustainable future with researchers and students. The campus doesn’t just offer students an abundance of knowledge but also stimulates a dynamic learning environment. The university provides an ideal atmosphere where students can grow as individuals and as professionals.

Shoolini University is prepared to grasp the opportunity to rebuild a better and greener future. Are you? We hope after reading this blog you will be inspired to do your bit… sustainably!

Life Skills education is a comprehensive term and is used to describe a situation or scenario where an individual acquires basic skills through learning and knowledge. According to World Health Organization (WHO), life skills are “A group of psychosocial competencies and interpersonal skills that help people make informed decisions, solve problems, think critically and creatively, communicate effectively, build healthy relationships, empathise with others, and cope with and manage their lives in a healthy and productive manner. Life skills may be directed toward personal actions or actions toward others, as well as toward actions to change the surrounding environment to make it conducive to health.”

What is Life Skills Education?

The education landscape has transformed enormously, bringing into its ambit life skills, which have now become an intrinsic part of education. Through Life Skills Education, a person can keep abreast of the fast-paced world and overcome any kind of challenge, meeting life’s demands and solving problems head on. Students live a positive and wholesome life by learning to interpret, organise and conduct activities related to their well-being in a systematic and coordinated way.

Also read: Skills to Become a Successful Entrepreneur

Life skills for students

There are some foundational life skills for students that stand them not only through their student life but also during their career. These life skills can be categorised as:

• Self Management
• Relational Ability
• Toughness

Self-Management

When students learn to manage themselves, they become team players, at work and in life. This is possible through self-management, which is a vital component of life skill development. With the development of these skills, students are able to resist impulsive behaviour and do what they truly believe in.

Being present

Being on time, attending classes and maintaining a presence during social meetings form a part of life skills activities. In today’s time, young adults are connected but are also socially isolated. Maintaining physical, mental and social presence is vital and life skill development focuses in this direction as well.

Maintaining integrity

Doing the right thing, knowing the right thing and selecting the best action even when no one is around is another life skill for students that they need to follow religiously.

Relational Ability

The mood of a person gets boosted when they are in a strong relationship. It is therefore important for young students to know how to make friends and maintain healthy relationships. Being a part of one-to-one relationships, meetings, public speaking, and small groups are some key indicators that fulfill this vital obligation.

Keeping and maintaining social commitments

To maintain healthy relations with others, it is important to be available whenever the situation demands. Maintaining social commitment is also part of life skills education that today’s youngsters need to possess. Youngsters get the opportunity to interact and be a part of shared interest groups.

Communication

No meaningful relationship can develop without effective communication. These days, most relations are in the virtual mode and our efforts should be directed in a way that students are able to communicate face to face. For this, discussions, seminars and conversations can be an effective medium.

Toughness

Every student has to go through tough times and some adversity at some point. It is during such times that they need to be tough and resilient and face the emerging scenario with strength. These qualities form a vital part of life skill development.

Hopefulness

A student should always maintain hope and mentors should work in this direction. When hope is stimulated positivity comes in a natural course and makes a person vibrant and lively.

Solution-oriented approach

A solution-oriented approach should always be advocated. When a person is inclined towards looking for a solution, any problem, be it small or big, goes away in course of time. A positive mindset always works wonders.

Life skills coaching at Shoolini

Ranked India’s No.1 Private University in THE Rankings 2023, Shoolini University has come up with VEmpower Coaching which is an engagement program spread across the entire student community, faculty and staff.

This one-of-its-kind program has been approved by the International Coaching Federation and prepares Shoolini students to be future leaders. This program has been designed keeping the ICF Core Competencies in mind. The leadership skills of students are groomed in this VEmpower Coaching program so that they can work on their approach towards people, goals and tasks that they encounter in their present and upcoming life. Through this Future Leaders Program, leadership qualities are instilled in students from an early stage to understand different dimensions of leadership and become true leaders of tomorrow.

Shoolini University is the only one in India that offers ICF approved Credit program. Care has been taken to ensure that all the core competencies of ICF are in adherence to the learning outcomes of NEP which include leadership readiness, creativity, communication skills, critical thinking, and problem-solving skills. A team of globally recognised coaches guide the students during the course.

Importance of Life Skills

The environment around us is constantly changing. To meet these new challenges, it is important to be adept at life skills. This will hold young adults in good stead and help them solve everything that life throws at them.

These basic skills help students find new ways to solve problems and recognise the impact of their actions. This enables them to take responsibility. Moreover, life skills education that students get through opportunities like VEmpower Coaching builds their confidence in spoken skills as well as group collaboration and cooperation.

The importance of life skills also lies in the fact that it makes students analyse options, make decisions and understand the implications of these decisions in choices that they make in the classroom and beyond. A greater sense of self-awareness and appreciation for others become evident when life skills activities are carried out sincerely.

Any individual is able to reflect, identify and achieve personal and professional goals in a better manner as they are able to identify their weakness and work on the skill set which is the need of the hour once they realise the true potential of life skill education.

Evident output of life skill education

Under the guidance of trained and experienced coaches at Shoolini life skill coaching, students learn to be a success in everything that they do, starting ‘now’. The activities have been designed such that evident output reflects in the day-to-day life of those who choose to undertake this program.

A quality life skills education program leads to increased self-confidence which helps in the development of inner strength. As students progress during any such quality program, their cognitive skills also develop and this reflects in the form of a better ability to focus and clarity of concepts.

Problem analysis and strategic thinking abilities also develop and students are able to visualise a better perspective for their career goals. Effective time management, improved communication skills and a coordinated work-life balance are some other key skills that get honed and polished.

Therefore, it can be concluded that life skill education focuses on the development of key skills like critical thinking, problem-solving and interpersonal skills. Life Skill-based education is nationally and internationally recognised as a methodology to address a range of issues related to youth development and it is high time that Life Skill Education is on our priority list.

Founded in 2009, Shoolini University, nestled in the foothills of the Himalayas in Solan district, has swiftly secured a spot among the world’s leading universities. This research-focused university has been ranked No.1 among private universities and No.2 among all institutions in India in the prestigious Times Higher Education (THE) World University Rankings 2023. Furthermore, it is in the 351-400 global band and 39th in the world in Citations, an indicator of the quality of research.

Times Higher Education World University Rankings is regarded as the largest and most reputable rankings in the world due to its elaborate and rigorous assessment procedure. It includes 1,799 universities across 104 countries. The universities were judged across four major areas: teaching, research, knowledge transfer and international outlook. The rankings also act as a valuable resource for international students and universities by helping them identify the right candidates and institutions of higher learning.

Journey to the top

Research-oriented

Shoolini University is at the forefront of research across a wide spectrum of fields, from biomolecules to AI applications to sustainability and renewable energy, owing to its innovative research and teaching models. Shoolini University is India’s first research-driven private university and is acknowledged as a role model in research and development. With over 1500+ patents, Shoolini is one of India’s highest generators of patents and innovation.

UN sustainability goals achiever

The University has been placed as the world’s No.2 university for SDG 7 (clean energy) and No. 6 for SDG 13 (reduced inequalities) (clean water).

Top-tier partnerships

Shoolini University has taken a giant leap for quality research and built a worldwide network of partner universities to foster exchange opportunities, collaborative academic programs, faculty engagement and research, as well as other activities. Over 250 collaborations with top-tier institutions in countries including South Korea, the United Kingdom, Canada, Australia, Taiwan, and the United States have been established. Remarkably, over 70% of the university’s research is in collaboration with international universities and 38.9% of its publications are in the world’s top 10% of journals.

Interdisciplinary programs

The university offers value-for-money programs in Engineering, Management, Law, Pharmaceutical Sciences, Computer Science, Basic and Applied Sciences, Agriculture, and Mass Communication. This top university also offers online BBA, BCom (Hons), MA English, Mass Communication, and Journalism degree courses with a pay-on-placement opportunity.

Prettiest campus

Shoolini University has one of the most beautiful, landscaped campuses in India. The pine forests that surround the campus make it one of the prettiest places to study. The Yogananda library on the Shoolini campus is housed in an impressive building that has been featured on the cover of a global magazine and honoured with a Belgian Architectural Award.

On top of that, it also enjoys the added advantage of being situated in one of the biggest ecological and biodiversity hotspots in the world, The Great Himalayas.

Also read: Places to Visit in and Around Solan

Focus on developing life skills

With the belief that student training and development interventions are vital for success, the university inculcates corporate values and skills among students. This enhances their decision-making power, develops superior expertise in functional domains, and garners knowledge. The university has also introduced a unique skill development program, SPRINT, inspired by the mini-MBA at Stanford.

Exclusive placement training

The Training & Placement Cell at Shoolini University, led by a team of professionals, is committed to connecting students with top companies and innovative startups in the global arena. Partnerships with 300+ large Indian and global corporates help students achieve quality placement in companies such as Mankind, Hindustan Unilever Limited, Airtel, SBI, ICICI Securities, Pepsico, Nestle, Tata Hitachi, Eicher, LG, Cipla, Meridian, Microtek, Bank of America, etc.

Shoolini University has a remarkable track record of top-notch campus placements. A considerable number of its alumni are currently employed by some of the world’s most prestigious brands. Placement packages go up to Rs 14 lakh per annum with top MNCs like HUL, LG, Havells, Genpact, Abbott, Mankind, Nestle, Biocon, and others.

Corporate social responsibility

Shoolini believes that universities should contribute to society through research and innovation. Here, researchers work closely with the local community to address critical issues such as cancer, water, food, and technology with the belief that we can help change the lives of people in our community. Students and faculty are continually engaged in community activities around the campus to enable the growth of society around.

Distinguished faculty

Students from across the globe choose to join Shoolini to learn from top CEOs, industry leaders, and researchers. There is a right convergence of corporate experience and academic knowledge. Many of them are alumni of some of the best national and international institutions like IIT, IIM, IISc, National Cancer Institute in the USA, and Oxford University.

Legacy of excellence

The pioneering research-led institute of international repute has built a legacy of excellence and has been quintessential for producing graduates and academia who have had a tremendous impact, directly or indirectly, on growth and development in India.

Conclusion

The young research-focused university quickly established itself as one of the world’s elite educational institutions. Today, Shoolini is recognised for its high quality of education and focus on research. Through research, innovative learning, and community service, the university aspires to offer students quality education at a price they can afford.

Psychology is one of the most fascinating fields of study among students nowadays. This multidimensional scientific field explores the inner workings of the mind and the factors that contribute to human behaviour. Pursuing psychology as a subject not only allows students to improve their interpersonal and workplace skills but also opens a wide range of professional options. The graduates of psychology get lifelong advantages with several professional options and advanced study in psychology or counselling, such as a Master’s Degree in Counselling or a Doctorate in Psychology. It offers a chance to dive into counselling-related courses, physiotherapy, and other therapeutic courses. Apart from getting professional benefits, students also enter this scientific field to continue their passionate interest in learning more about the human mind and behaviour.

Let’s find out the key benefits of a psychology degree that everyone should know.

Prepares for a wide variety of career options

The study of psychology prepares a student for a wide variety of career options. These include careers in:

• Clinical Psychology
• Sports Psychology
• Forensic Psychology
• Health Psychology
• Industrial and Organisational Psychology

Opportunity to learn about yourself and others

This career option also enables a person to learn about how the mind works, thoughts, and feelings. In addition, students can also develop an understanding of other people. This will help them create and maintain memorable relationships in the personal as well as a professional arena.

Choosing an in-demand career

Jobs in Clinical Psychology, School Psychology and Industrial Organisational Psychology are in great demand these days. In addition, different openings also exist in schools, hospitals, social service agencies, etc. Employment opportunities in clinical, counselling and Educational Institutions are set to grow by 14% in the coming years while that for organisational–institutional psychologists are to grow by 6%. 

As per data released by the US Department of Labour Bureau, psychologists’ jobs are set to grow by 3% between 2019 and 2029. 

Analyse, interpret and record data

Those who pursue a career in psychology get quality time to learn about different research methods. In addition, students are required to learn skills like data gathering, organisation, analysis and interpretation. This makes it a viable career option for anyone interested in research methodologies and their interpretation.

Offers opportunities in numerous fields

In addition, students get opportunities to pursue a career in a broader spectrum. A career can be pursued in fields like advertising, business, criminal justice, education, health, human resources, management, marketing, public affairs, and sales.  

Where to pursue a career in psychology?

Chitrakoot School of Liberal Arts at Shoolini University is the right choice for pursuing a psychology degree. The School is known for its innovations, including The Belletristic: Shoolini Loves Literature Society which is credited to host Himachal’s first literature festival. In addition, the Chitrakoot School of Liberal Arts organises different webinars and international conferences with active participation by different subject experts, including those from the stream of psychology.

Shoolini is also ranked the No.1 Private University in India (THE Rankings 2023) which makes it a top institution for pursuing different Psychology programs.

Read the news: Shoolini is No. 1 Private University in India

Let’s know more about the various psychology programs offered by Shoolini University and their career scope.

BA Psychology

Shoolini University offers a Bachelor’s Degree in Psychology or BA (Hons) in Psychology and Counseling. This is an eight-semester and four-year program.

BA Psychology at Shoolini University covers developmental, educational, social, and industrial psychology. Psychopathology, guidance and counselling, forensic psychology, environmental psychology, and sports psychology are also included in this program.

After completing a BA (Hons) in Psychology and Counseling, students are likely to develop a thorough understanding of different behavioural habits, personality traits and the psychology of the human mind.

Career opportunities for BA Psychology

There is a wide scope for those who complete a Psychology Degree. On completing BA in Psychology, students can work as:

• Clinical Psychologist
• Counsellor
• Social Worker
• Journalist
• Teacher
• Researcher
• Psychiatric Technician

MA/MSc Psychology

Shoolini also offers a Master’s Degree in Psychology, which opens a gateway of opportunities for researchers. As indicated by the Bureau of Labor Statistics, by 2026, there will be a 20% increase in the demand for psychologists. Students who have completed MA/MSc Psychology will be eligible to work as psychologists.

Shoolini University’s MA/MSc Psychology includes human behaviour and psyche. Crisis management, motivation, conflict resolution, group thinking, and sentiments are also explored. Emphasis is also laid on applied psychometry, self and positive psychology, CBT, personality theory, multivariate techniques, positive psychology, etc.

Career scope for MA/MSc Psychology

Students who pursue MA/MSc Psychology at Shoolini University get a placement as:

• Psychologist
• Educational Psychologist
• Social Psychologist
• Clinical Psychologist
• Health Psychologist
• Industrial Psychologist
• Counselling Psychologist
• School Psychologist
• Community Counsellor

PhD Psychology

Shoolini University’s 3-year PhD Psychology program prepares students for academic or research careers. PhD Psychology covers cognition, perception, behaviour, and neuroscience. Clinical Psychology, Cognitive Neuroscience, Cognitive Psychology, Developmental Psychology, Industrial Psychology, and Social Psychology are significant fields of research at Shoolini University.

PhD Psychology scholars at Shoolini have international exchange opportunities with leading universities like the University of Arkansas, USA, Lanzhou University, China, University of Naples, Italy, Taipei Medical University, Taiwan, Gachon University, South Korea, and South Dakota Mines University, USA.

Career Scope for PhD Psychology

Students who complete PhD Psychology from Shoolini University can explore career opportunities like:

• Psychotherapist
• Consultant Psychologist
• Organizational Psychologist
• Forensic Psychologist
• Family Therapist
• Academician and Researcher
• Neuropsychologist

Shoolini University has a dedicated Placement Cell that ensures worthy placements for its BA (Hons) Psychology and Counselling students, and MA/MSc and PhD students. Students have been placed in companies like Edelweiss, Genpact, Hindustan Unilever Limited and The Lemon Tree to name a few where they deal with psychology-related issues of other staff members and cater to different subject-related assignments in their chosen area of work.

Why study psychology?

There is imminent career growth and scope for those who complete a Bachelor’s or Master’s degree in Psychology. 

Growing need for psychology professionals

There is an immense need for professionals who can understand the human mind and psychology. With stress levels on the rise in our workspace, psychologists are in high demand. Problems like depression, anxiety, sleep loss and broken relationships impact the personal and professional life of people, companies also seek the services of good psychologists so that the professional competency of the unit does not suffer.

Opportunity to explore new research areas

Psychology offers a niche research area through which different aspects of the human mind can be explored. Research topics like clinical psychology, education, psychology, etc., have a lot to offer and explore that researchers in Psychology get to experience every day of their professional life. 

Conclusion

Psychology is a vast subject that has many aspects. This is also a rare professional course that is offered both in the Arts and Science streams. In addition, it is also one of the most popular degree programs that open opportunities in numerous fields like healthcare, industry, education, social service, criminal justice, and legal services.

If you are considering pursuing a professional career in psychology, there can be no better place than Shoolini University. With 3,000+ placements in top companies, 250+global alliances and 1,100+ patents filed, your career in psychology will touch a new high when you enrol here. Not only will you engage in real research and learn from the best but will also study at an institution that is No. 1 in India in Citations per paper. 

Make the right choice and head to Shoolini University!

Saket Saurabh

The staple food of our ancestors, millets have recently emerged as the new superfood! Interestingly, also used as cattle feed, millets were once considered the last option for the very poor who could not afford wheat or rice.

Millets are small, whole grains belonging to the Poaceae family, and are usually grown in semi-arid regions. They contain a considerable amount of fibre, protein, calcium and antioxidants. They are gluten-free and have a low glycemic index. This yields better nutrition when consumed compared to rice and wheat.

Inspired by the nutrients in millets, a team of Shoolini food tech researchers, Dr Pankaj Kumar Chauhan, Professor, School of Bioengineering and Food Technology and Mahima Shree NM (MSc Food Technology) have created a unique porridge with ingredients from nine kinds of millets.

The development of the ‘9-Millet Porridge Mix’ is a good substitute for the Indian staple diet and the porridge can be consumed by diabetics and people who suffer from gluten intolerance.

This porridge mix targets a group of people who want to control diabetes, who are looking for healthy alternatives and also who want to transition towards healthy eating. This product is a very healthy alternative to rice and wheat and is rich in dietary fibre as well. This food product is designed so that it is quick to make, high in minerals like magnesium, phosphorus and calcium, low in fats, zero cholesterol and gluten-free. Millets are still not popular among people but these are proven to have greater nutrition than rice, wheat, corn and other cereals.

The 9 types of millets include Finger Millet, Pearl Millet, Proso Millet, Barnyard Millet, Foxtail Millet, Little Millet, Browntop Millet and Jowar. It also contains almonds, cinnamon, cardamom and Vitamin E. The Kodo millet used in the formula helps to regulate blood glucose levels and finger millets is a rich source of calcium. While a mix of a couple of millers is available in the market, there is no other product with nine varieties of millets.

The incorporation of millets like Browntop Millet and Pearl Millet in foods needs to increase. A healthy diet and lifestyle are the key to solving issues like malnutrition, lifestyle diseases and others, according to Dr Chauhan.

Dr Pankaj Kumar Chauhan said the mix they had created did not contain any artificial flavours, colours or preservatives and was free from any kind of chemicals. “This product can be cooked to yield a wholesome meal in the form of a porridge which takes less than 5 minutes to cook. It consists of a considerable number of polyphenols and being low in glycaemic index, it helps to regulate blood sugar levels. Consuming this product will improve overall health,” he added.

As the global economy transitions toward digitisation, the relevance of digital marketing permeates every part of our lives. It’s imperative for everyone, be it startups, multinationals, students, newcomers, or traditional marketers to comprehend the value of digital marketing.

India is the world’s fastest-growing internet market, which means that digital marketing in India has a lot of potential in the coming years. Businesses are using digital marketing to reach out to their target customers in the most efficient way possible.

In layman’s terms, digital marketing is the process of promoting products or services online. This can include everything from creating a website to advertising on social media to mailers. As the tech world is growing every day, opportunities abound for those interested in pursuing a career in digital marketing.

If you are considering making a career in digital marketing, you should know that this is a dynamic, expanding field with several potential job avenues.

Let’s try to understand digital marketing.

What is Digital Marketing?

Digital marketing is a new and effective marketing strategy that promotes products and services much more efficiently. Today, digital marketing has emerged as an important way to build an online presence. It has become a necessity than a choice for every business. To survive the growing competition, it is imperative to build an online presence and cater to the needs of customers.

Digital marketing helps in growing and impacting businesses around the globe by creating and implementing strategic business and marketing plans.

However, digital marketing trends are a rapidly evolving field. What worked yesterday might not work today, so staying ahead of time is paramount in this field.

Digital Marketing is the future! Let’s see why

“Be where your customers are.” According to this popular adage, customers are constantly connected to the internet, networking on social media, and living a digital life. So, to connect with them, companies must make a strong presence on various digital platforms.

This has helped businesses reach new levels of success. Here are some of the most important reasons why online marketing cannot be ignored:

• Businesses can target a global audience using digital marketing.
• Traditional marketing methods are more expensive than digital marketing.
• Businesses can track and measure results with digital marketing.
• Digital marketing assists businesses in developing trust and credibility.
• Businesses can connect with their customers directly, thanks to digital marketing.

So, what is the scope of Digital Marketing in India? Let’s try to understand.

Scope of Digital Marketing in India

The scope of digital marketing has grown dramatically in India due to its potential to advertise and promote products to a larger global audience at affordable costs.

First, let’s take a look at the valuation of the digital marketing industry in India:

In 2015, the digital marketing sector in India had a market size of nearly 47 billion, which has now come up to 333 billion in the financial year 2022. This value is expected to rise up to 539 billion rupees by the financial year 2024, suggesting rapid growth in the digital advertising sector.

One of the many reasons why marketers have shifted to digital marketing is the ability to advertise products online to only those who fit your target audience criteria or remarket your ads, particularly to people who have shown interest in the past.

And to top it, since the Covid-19 crisis hit the world, companies big and small have turned to digital marketing because it has proved one of the best strategies for running marketing campaigns even when the customers were stranded at home.

In the hard times, digital marketing has been a real lifesaver for many businesses, helping them survive as well as reestablish themselves.

People are spending more and more time on their phones and the Internet, so it makes sense for businesses to shift their focus there. The scope of digital marketing is immense and commendable. This is because every business needs digital marketing more and more, owing to its innumerable benefits.

Who should opt for Digital Marketing?

When thinking about careers in digital marketing, it’s normal to be dazed about which would be the best fit for you. Or, which niche will prove more interesting and bear rich dividends for you? What makes digital marketing unique is its ability to offer something to everyone.

For people who desire to work in this creative profession, there is a plethora of options. Those who enjoy writing can pursue a career in content writing, while those who are passionate about graphic design can pursue a career as a graphic designer. Moreover, data analysis is also a sought-after profession in digital marketing for those with an analytical mind. If you enjoy scrolling and creating content for social media, you can pursue a career as a social media marketing manager. Alternatively, if you love coding, you can simply become a web developer.

Due to the dynamic nature of digital marketing, professionals in the field must keep abreast of the latest developments. Being far-sighted and curious would be a huge plus for your digital marketing career.

If you believe you have what it takes to succeed in this industry, then digital marketing is the perfect fit for you.

Hot careers in Digital Marketing

A whopping number of career avenues are available in this field. The potential growth of careers in digital marketing in India is extremely promising and now is an excellent time to enter the industry. Here are the most popular career prospects in digital marketing:

Social Media Manager

Social media marketing is all about managing a company’s presence on social networks like Facebook, Instagram, Twitter, Linkedin, Pinterest, etc., as the name suggests. Social media professionals understand how to best represent a company or brand using various social media platforms. They communicate, create and upload content and analyse the data. Specialists in social media marketing also come up with and execute the company’s entire social media strategy.

Graphic Designer

Graphic designers use special software to create graphics for websites, newspaper ads, posters, media images, product labels, and logos. They use software for editing, digital illustration, and layout to make designs for companies and update old ones. They often help businesses with their branding.

SEO Expert

As an SEO expert, it’s your job to make the website search engine friendly by suggesting, implementing, reviewing, and analysing changes. These experts use search engine optimisation (SEO) to measure the effectiveness of websites. They seek the right keywords that can offer a high rank for the website in different search engines. They also study the factors that may affect traffic on the website, like content and product placement, and develop solutions to improve traffic.

Professional Blogger

Many aspirants choose to blog full-time so they can have a good balance between work and life. But if you want to make blogging a full-time job, you have to be dedicated and work hard in your niche to be successful. Affiliate marketing and advertising can make you anything from $100 to $1,000 a month as a skilled blogger. However, the most popular and successful bloggers can make as much as $10,000 monthly from their sites.

YouTuber

If you have a knack for creating videos, you should consider becoming a YouTuber. To reach a larger audience, you must remain focused on providing high-quality content. Better video quality will help you acquire more views and subscribers, increasing the amount of money you make from YouTube and brand promotions.

Content Marketer

A content marketer is another exciting digital marketing career in India. A content marketer is in charge of planning, creating, and disseminating valuable content to attract and convert prospects into consumers, and consumers into re-purchasers. These professionals are in charge of creating superior-quality content. Their primary role is to engage the audience with the interesting content that they share.

Digital Marketing Manager

The digital marketing manager is another intriguing area of digital marketing in India. Digital marketing managers plan, develop, strategize and implement a brand’s complete digital presence. They use every available channel of digital marketing to promote a company’s product or service with the key goal of increasing sales.

Also read: What is MBA in Marketing? Is it worth it?

Digital Marketing Agency

You can start your own agency if you have the resources and know how to run a business. When you have your own full-time digital marketing agency, you can help your clients make better marketing plans and strategies. Also, you could put the plans into action in the best way possible.

If you want to pursue a digital marketing career, the first step is to learn industry-relevant skills from a reputable institute. Many institutes in India offer Digital Marketing programs.

How to start a Digital Marketing career in India?

Shoolini University is India’s No.1 private university as per the Times Higher Education (THE) World University Rankings for 2023, offering the following digital marketing programs:

• BBA Marketing
• MBA Marketing

The programs cater to students with an entrepreneurial mindset and ambition to develop a successful career in business or digital marketing.

The university is a great place to start a successful career providing you with the knowledge, skills, and community support you need to achieve your goals.

Companies such as McKinsey & Company, Accenture, Google, and Amazon hire Shoolini graduates.

There are 250+ MoUs between Shoolini University and other international universities. With these collaborations, students have visited the University of Naples, Italy; Sichuan University, China; and Magna Carta College, Oxford, UK.

Why Shoolini University?

• Robust learning through skill development programs, projects, and case studies.
• Complete handholding & support by a dedicated placement team.
• Partnerships with top hiring corporates.
• Practical Learning through paid internships.
• Global Education with Eminent Faculty.

Apply Now!

Apply now online by filling out the application form on our website. Before applying, make sure to check the eligibility criteria, and keep your supporting documents ready. Alternatively, if you require additional information or guidance, please contact us.

Law is not only a viable career option but also a way of life. Pursuing law as a career offers the opportunity for a successful professional life and enables people to contribute to the well-being of society. After all, the law is the foundation of life and liberty!

A law degree empowers a person on different legal aspects and makes them sensitive to the needs of their family, friends, and the wider community on a day-to-day basis. In fact, if you can have only three friends, one of them better be a lawyer!

Law career in India

Law as a career in India is in great demand and offers an innovative approach to dealing with life. Social and economic circumstances change rapidly in a developing country like India. This has brought in several regulations in every field and the demand for trained legal sciences degree holders has risen manifold. In other words, law as a career is both adventurous and exciting in India in the present scenario.

A law degree holder in India can counsel their clients on multiple aspects like pre legal documentation on different matters, preparation of wills and contracts, conducting negotiations on different legal matters and representing the clients in courts and during tribunal proceedings. In India, law programs have been designed in such a manner that any student can specialise in any one of the following:

• Criminal Law
• Corporate Law
• Taxation Law
• Labour Law
• Family Law
• Administration Law
• Patent Law

This law degree can be pursued at a university whose law courses have been approved by the Bar Council of India. Shoolini University, an institution that is listed among the top 200 global universities, is a worthy option to pursue a career in law. Top legal luminaries like High Court Judges offer guidance to students here at the School of Law.

Why choose Law as a career? 

Numerous reasons make law a rewarding career choice. Let’s find out:

Power to make a difference

As a lawyer, you can bring positive change to society. While you might be arguing cases for clients, you can always take time to raise a voice on social issues through public interest litigations.

Plethora of career opportunities

Any legal sciences student can pursue a professional career in law after doing an LLB degree. You can begin by practising at a district court and graduate to higher opportunities. With a degree like LLM under your belt, you can also consider taking teaching opportunities in different law universities.

Development of a diverse skill set

The scenario in a courtroom is different. This means inculcating diverse skills and with time, a practicing lawyer develops knowledge, skill and attitude, becoming masters of their profession.

Financial stability

This is one entrepreneurial field that brings a lot of name and fame as a person gains experience and expertise in their profession. Top lawyers make a good fortune, even from one court hearing. Thus, it can be said that law as a career definitely brings financial stability.

Provides respect and prestige

Lawyers command a lot of respect and prestige in society. They are the ones who make life easier for common people. Thus, everyone looks up to lawyers as they are the ones who deliver them from any legal issues —at least once in their lifetime.

Develops self-confidence

Law sciences students have to face judges and the public at large during court proceedings. Otherwise too, this profession demands a lot of interaction with others. Thus, a career in law makes a person self-confident in no time.

Opportunity to become a lawmaker

A student, after doing BA LLB, LLM, has the opportunity to become a lawmaker as he can appear in various Judicial Service Examinations that make him eligible for donning the mantle of a judge in due course.

Law degree at Shoolini

Pursuing a fulfilling career in law from a prestigious institution like Shoolini University has its own advantages. The university ranks among the top 200 globally (THE Impact Rankings 2022), is the Number 3 Private University in India, has 250+ global alliances and over 1100+ patents filed, which are the highest in the country for a young university.

BA LLB

Through the five-year degree program (BA LLB) at Shoolini University, students can complete two degrees simultaneously. They develop an interdisciplinary approach that helps them further their career. The key areas of research are Indian Law, Public International Law and Private International Law.

The Faculty at Law School is highly trained and experienced. Many of them have years of judicial experience which helps them develop in-depth knowledge of different aspects of the Indian Legal System. In addition, corporate sector experts, judges and advocates from the High Court and Supreme Court are also invited for regular guest lectures occasionally and to mentor students. For admission to this degree program, students should have completed 10+2 in any stream with at least 55% marks.

LLM

Students who wish to specialise in any of the legal sub-streams can opt for an LLM at Shoolini University. Top professionals from law and legal affairs offer guidance to students during this year-long postgraduate course.

The curriculum has been specially designed to include an overview of trademark laws and practices globally. Additionally, international treaties, conventions and related agreements are also covered under the ambit of LLM.

The key areas of research during LLM at Shoolini University are Tax Law, Criminal Law, Constitutional Law, Indian Laws and International Laws. Students with 55% marks in LLB/BA LLB are eligible for admission to LLM at Shoolini University.

Apart from these key courses, other programs where students can seek admission at the Law School at Shoolini University are:

• LLB
• PhD Human Rights
• PhD Legal Sciences
• PhD Cyber Law
• PhD IPR
• PhD ADR (Alternative Dispute Resolution)

Pursuing a degree in law from Shoolini University provides students with the opportunity to study under top legal luminaires including High Court judges with years of experience. In addition, students get to participate in moot courts and be a part of legal aid clinics which gives them practical experience and exposure that stands with them throughout their professional life.

Students study and live in a competitive environment at the campus, where they are motivated to prepare for competitive examinations in the field of law like CLAT, State Judicial Services, PCS and JAG. All courses at the School of Law at Shoolini University have been approved by the Bar Council of India, which is the regulatory body for professional degrees in the field of law in India. 

Job options after Law degree 

After completing a degree in law, students can opt for numerous positions in this field. Some of the key areas in law include:

• Litigation
• Law Firms
• Judicial Services
• Corporate Sector
• Judicial Clerk
• Human Rights Lawyer
• Cyber Lawyer
• Journalism
• Academics, Research and Teaching
• Legal Translation
• Legal Relation and Policy Analyst
• Entrepreneur
• Judge Advocate General Officer
• Government Services
• Legal Researchers
• Legal outsourcing
• Indian Armed Forces Legal Cell
• Public Prosecutor

With a professional degree in hand and years of learning from trained faculty, a budding lawyer can look forward to a host of opportunities and a promising career. The total value of the Indian Legal market as of 2020 was around USD 1.25 billion. With such bright prospects, this is definitely a career worth pursuing and for the right candidate, there would always be a host of opportunities to explore, once they successfully complete a law degree.

FAQs:

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A Bachelor’s in Business Administration is the first step into the business world. This cutting-edge program is in great demand as it equips students with professional business management qualifications and skills that help them take up top leadership roles. 

Being an industry-oriented course, a BBA degree will open the doorway to a plethora of job opportunities in varied sectors such as Sales, Marketing, Education, Finance, and Government, to name a few. It trains students in practical and theoretical knowledge, offering them real-world experience.

Students who want to make it big in the business arena should choose a specialisation as it involves an in-depth study of a specific subject. This makes the student an expert in the particular area, allowing him to master the details and gain additional skills and proficiency.

BBA Overview

The BBA program at Shoolini University is a 3/4-year undergraduate professional program with an emphasis on practical application. Students from all three streams, i.e., Science, Humanities, and Commerce can pursue a BBA program.

The program develops essential business and management skills, including communication, interpersonal leadership, teamwork skills, the capacity to learn, think critically, and solve problems, ethical values, social responsibilities, and personal beliefs, further preparing them for top positions in leading corporations.

BBA Specialisations in 2022

A BBA degree with specialisation is gaining popularity among the youth. Reason? Not only does it help them attain more experience and knowledge in their chosen areas of interest, but it also enhances their performance. This in turn means better salaries and leadership positions.

Some of the most popular specialisations in BBA are:

• BBA in Rural Management
• BBA Aviation and Management
• BBA Banking and Insurance
• BBA Computer Science and Entrepreneurship
• BBA Data Science
• BBA Digital Marketing
• BBA in Finance
• BBA in Human Resource
• BBA in Operations Management

BBA in Rural Management

This covers subjects like cooperative management, social management, development management, rural project management, and public policy management, among others. BBA in Rural Management program at Shoolini prepares students for opportunities in the public and private sectors.

Reasons to choose BBA in Rural Management

• The scope of BBA in rural management is vast and expanding day by day. Considering that more than 60 per cent of the Indian population resides in rural areas, the demand for qualified individuals in this industry is high.
• These graduates cater to the marketing, financial, and human resource requirements of global conglomerates in rural areas.
• You will be more equipped to deal with the challenges of rural areas and grow your business.
• This degree will equip you for a successful profession in a rural setting.

Career Opportunities: You can work as a Policy Analyst & Planner, Program Coordinator, Researcher & Consultant, Manager/Official in govt & private organisations and Manager in Microfinance Institutions (MFIs).

BBA in Aviation and Management

BBA in Aviation and Management provides the necessary training to lead teams and manage various tasks of air transportation, airport operations, passenger forecasting, etc. Leading airline companies hire these students for marketing, airport planning and airline management.

Reasons to choose BBA in Aviation and Management

• Aviation Management is vast and ever-growing, and this program allows students to apply for several job profiles in the aviation sector.
• There is a huge demand for BBA Aviation Management graduates in the airline industry and aircraft manufacturing companies.
• Equips students with the skills and knowledge required to manage the proper functioning of the airport and also the airlines.
• Equips students to identify problems in the aviation industry and provide innovative solutions.

Career Opportunities: Credit Control Manager/, Airport Manager, International Tourism Manager, and Program Manager.

BBA in Banking and Insurance

BBA in Banking and Insurance focuses on the theoretical, technical, and practical aspects of Banking and Insurance. The program offers students a basic understanding of the financial and insurance markets.

Reasons to choose BBA in Banking and Insurance

• The banking and Insurance sector is one of the most prolific recruiters of young and skilled personnel in India, hence, it offers an abundance of career prospects.
• Students attain the basic knowledge and skills necessary in financial markets.
• Students learn how to combine theoretical and practical knowledge to make decisions for insurance and banking.

Career Opportunities: Internal Auditor, Investment Analyst, Credit & Risk Manager, Insurance Manager, Investment Banker, Asset Manager and Agent/Broker.

BBA in Computer Science and Entrepreneurship

This 4-year interdisciplinary program at Shoolini University provides an in-depth understanding of financial planning, marketing strategy, and business practices for entrepreneurs. Students with good analytical and management skills have a bright future after completing their BBA in Computer Science and Entrepreneurship.

Reasons to choose BBA in Computer Science and Entrepreneurship

• Offers flexibility to work and explore different industries.
• Provides combined knowledge of computer science with business management./
• Offers application-oriented and student-centric learning.

Career Opportunities: Software Developer, Web Designer, System Programmer, Franchise Operator, Network Analyst, Technical Support Engineering, Policy Analyst, Data Analyst, Entrepreneur and Business Consultant.

BBA in Data Science

BBA in Data Science is an undergraduate program that focuses on data science and business analytics. Top companies use business analytics for data-driven decision-making. They use the insights to create better-informed decisions, develop plans, and help their clients in getting the best results.

Reasons to choose BBA in Data Science

• The global data analytics market is expected to expand at a 30% compound annual growth rate within 2023, highlighting the global demand for Data Scientists.
• We live in a digital world, everything is data-driven, making Data Science one of the hottest career fields today.
• Data Science graduates are valuable assets to any organisation or business.

Career Opportunities: Data Scientist, Data Analyst, Chief Technology Officer, Machine Learning Engineer, Project Manager, Application Architect and Statistician.

BBA in Digital Marketing

The 4-year BBA in Digital Marketing program at Shoolini University is designed to equip students with major skills like analysing marketing campaigns, digital aspects of marketing, concepts of sales conversions, functioning of the modern marketing world, and advanced research in the discipline.

Reasons to choose BBA in Digital Marketing

• Digital Marketing is a prerequisite for any business today, almost every Industry demands digital marketing skills.
• Digital Marketing is a field for creative minds.
• There is a wide career scope in Digital Marketing
• The pay scale is skyrocketing due to positive growth.

Career Opportunities: Marketing Executive, Product Manager, Brand Manager, Advertising Manager, Marketing Communications Manager, Marketing Research Analyst, Digital Marketing Manager, Public Relations Manager, and Business Development Manager.

BBA in Finance

BBA in Finance equips students in making predictions and forecasts about investments and insurance. Students learn about investments, portfolio management, financial engineering, international finance, and corporate finance from both a theoretical and a practical standpoint.

Reasons to choose BBA in Finance

• Students gain important management skills related to the banking and financial sector.
• Finance graduates are in high demand among top recruiters.
• Students can also get into the field of research and provide financial solutions to leading MNCs and organisations.

Career Opportunities: Financial Manager, Credit Analyst, Financial Analyst, Consultant, Business Analyst, Internal Auditor, Financial Investment Analyst and Finance Officer.

BBA in Human Resource

BBA in Human Resource Management is one of the most popular UG management programs. It provides a comprehensive knowledge of management principles, as well as expert training in personnel and HR management.

Reasons to choose BBA in Human Resource

• If you are a people person and love to socialise, this field is perfect for you.
• Earning a BBA in Human Resource Management will land you a satisfying job.
• The program boosts your problem-solving and communication skills.
• A wide variety of career options are available to those who complete this program.

Career Opportunities: HR Executive, HR Manager, PR Manager, Recruiter, Trainee Human Resource Management, Production Manager, and Quality Assurance/Quality Control Manager.

BBA in Operations Management

BBA in Operations Management is a graduate program that covers advanced lessons in Accounting, Management, Organisation, Statistics for Business, Materials Management, Quality Management, and Information Technology.

Reasons to choose BBA in Operations Management

• BBA operations management opens doors to ample career opportunities. Operation management roles are highly sought after and the jobs related to the field will never be out of demand.
• The skills you obtain through this program make you a proficient manager.
• Skills acquired by students while studying BBA operations management can be applied across any sector making the field diverse.

Career Opportunities: Product Manager, Logistics and Supply Chain Manager, Plant Supervisor, and Area Operations Manager.

Study BBA at India’s No. 3 Private University

School of Business Management, Shoolini offers advanced specialisations and a unique curriculum. The dynamic curriculum is designed by expert faculties who prepare you for managerial and entrepreneurship roles through lectures, projects, hands-on experience, and internships.

Benefits of Shoolini BBA

Using a cross-functional and cross-cultural lens, the BBA curriculum prepares students for top positions in the business world and helps them grow as lifelong learners and competent professionals.

Dynamic Curriculum

Students gain knowledge, valuable business and management skills (communication, interpersonal leadership, teamwork), and how to think critically and solve problems through a dynamic curriculum designed with industry-academia partnerships. It comprises add-on modules that focus on skill sets and creativity. Each quadmester, the curriculum includes a skill development module known as SPRINT. This week-long program emphasises industry exposure, hands-on learning through corporate workshops, team-based activities, leadership development, management games, and guest lecturers.

Global Alliances

International exchange programs connect Shoolini students with business schools all around the world. They get ample opportunities to study abroad and broaden their horizons. Prominent among these are, the University of Arkansas, USA; Lanzhou University, China; University of Naples, Italy; Taipei Medical University, Taiwan; Gachon University, South Korea; South Dakota Mines University, USA.

100% Placement Record

Shoolini’s management program has a 100% placement record. A wide range of employment opportunities are available with leading companies such as the Bank of America, Genpact, Vardhman, Hindustan Unilever Ltd., and DMI Finance. In addition, two months of a summer internship with a top company is mandatory for every student.

Shoolini students have access to a comprehensive understanding of business and management through various specialisations.

We can conclude that enrolling in a BBA program with a specialisation at Shoolini University is a perfect choice to further your career and live your dreams.

Find out more!

Solan, September 28

A webinar on ‘I-STEM: The Platform for Researchers and Funding Opportunities’, organised by iHUB Shoolini, covered a range of topics related to the I-STEM goals, iHUB Shoolini and its role in innovation as well as the role of science and technology in entrepreneurship. The event was supported by iHUB DivyaSampark, Technology Innovation Hub, a joint initiative of DST, the Government of India, and IIT Roorkee. The webinar was conducted in collaboration with the School of Pharmaceutical Sciences, Shoolini University.

Key speaker Dr Sanjeev Kumar Shrivastava, IIT Delhi, National Coordinator, Indian Science Technology and Engineering Facilities Map (I-STEM), Indian Institute of Science, Bengaluru, talked about how the I-STEM platform aimed to connect researchers with resources and strengthen the research and development ecosystem.

Dr Deepak Kumar, Associate Professor in the School of Pharmaceutical Sciences at Shoolini University and iHUB Shoolini Coordinator, warmly welcomed the distinguished visitors in attendance. He spoke highly of iHUB Shoolini and the creativity it fosters, noting how members may work together on spotting issues in the sector and offering suggestions.

Professor Atul Khosla, Vice Chancellor of Shoolini University, spoke to the audience on the importance of entrepreneurship, the value of new businesses, and the function of government and other institutions.

He also talked about the scholarship options for young people in Himachal Pradesh and the financial opportunities/grants that iHUB Shoolini is offering to help new businesses get started in areas like Cyber-Physical Systems in Healthcare 4.0, Industry 4.0, and Smart Cities.
I-STEM, the platform for researchers and funding possibilities, was discussed by Dr Sanjeev Kumar Shrivastava, Chief Operating Officer and National Coordinator, I-STEM, Indian Institute of Science, Bangalore. He spoke on I-STEM and how it may assist researchers from various disciplines by launching, organising, and supporting several government-run scientific initiatives.

Prof RC Sobti, a former vice chancellor of both Panjab University in Chandigarh and Babasaheb Bhimrao Ambedkar University in Lucknow, led the panel discussion and spoke at length about the relevance of I-STEM and how it may facilitate research at universities and colleges. Shoolini University Dean of the School of Pharmaceutical Sciences Dr Deepak Kapoor gave the closing remarks.

The webinar was attended by academics, students, and researchers from several institutions.

CSE or Computer Science Engineering enhances an understanding of designing, implementing, and maintaining the information system in computer hardware and software. A CSE program deals with the scientific and engineering aspects of computing.

Problem-solving strategies and powerful tools that will serve as the foundation for answers to ever-more-complex scientific and technical challenges are developed using CSE’s focus on the application of applied mathematics and computer science.

The growth in the data sector also indicates future trends. There has been a 47.1% increase in job requirements in the past year in this field. With India contributing 9.4% of the total number of global analytics job openings, this seems a perfect time to pursue a career in Data Science. That is not all, other fields like cloud computing and cyber security are also in demand.

Which CSE specialisation is better?

With a number of BTech CSE courses available, it is natural for a student to get confused about choices. Interest in a specific CSE specialisation and market demand should be the key parameters for choosing a CSE specialisation. 

Shoolini University, through its Yogananda School of AI, Computers and Data Science puts forth a number of career choices in CSE for those who are interested. The university has a ‘Diamond Rating’ in the prestigious QSI-Gauge which makes each of the engineering courses here rank among the best in the world.

Now let’s talk about some of the popular CSE Specialisations.

Artificial Intelligence

BTech CSE Artificial Intelligence

If you aspire to bring a revolution in a way technology is envisaged, BTech Artificial Intelligence could be a perfect start to your career. Those with an interest in coding, creating live human detection techniques or designing self-driven vehicles will find this CSE specialisation useful.

Integration of Artificial Intelligence methods from different fields to come up with a comprehensive machine learning solution is taught at Shoolini University. Techniques such as Neural Networks, Signal Processing, Control and Data Mining are taught in the BTech AI course.

The latest technological innovation is available for students as the Yogananda School of AI, Computers and Data Science has a collaboration with Ikagi Lab in IIT Kanpur and students can research in areas like Drug Discovery, Intelligent Apps and AI-based Health Systems.

With a specialisation in Artificial Intelligence, aspirants can see huge growth and success in the fields of Machine Learning, Data Science and Business Intelligence Development.

PhD Artificial Intelligence

PhD AI is also available at Shoolini University for those who wish to pursue research in this field. The operation of computer systems in the context of its use as a decision-making instrument is emphasised during this research program. Students also get an opportunity to be part of a global program under which they can opt for student exchange with 250+ leading universities.

After completion of PhD AI, students can consider career options like Academician, Research Scientist, Data Scientist, Business Intelligence Developer, AI Data Analysts and AI Engineers.

Want to know more about Artificial Intelligence? Read: A Complete Guide to Make a Career in AI

Data Science

BTech CSE Data Science

Different concepts of Data Science, particularly in the field of statistics, data mining, data warehouse and data visualisation are dealt with in this degree program. If you are someone who likes to explore data to unveil hidden designs and patterns, develop correlations and come up with worthy insights, BTech CSE Data Science at Shoolini University would be the perfect course for you.

Specialisation is available in Analytics and Database administration in this course. You can choose key areas of research, including Data Mining Tools, Scalable Storage Systems for Big Data, Handling Privacy Issues in Data, Software and Tools for Big Data Processing, etc.

With a CSE Data Science degree, you can consider working in the field of Database Administration, Database Development and Data Analytics.

PhD Data Science

Today’s large and complex datasets cannot be handled by traditional data processing applications. The need to handle big data requires big models, and doctoral scholars who are able to do so, are in much demand. This unique program provides students with the opportunity to work alongside industry partners in analysing, capturing, sharing and visualising a great amount of data that can be used to solve challenges in real-time.

Positions like Data Scientist, Machine Learning Engineer and Scientist, Data Engineer, Application Architect, Business Intelligence Developer, etc., open up after completing PhD Data Science.

Also read: Bachelor of Data Science: The New-Age Engineering for Students

Cloud Computing

BTech CSE Cloud Computing

An in-depth and industry-ready curriculum is followed for Cloud Computing specialisation at Shoolini University. Amazon Web Services (AWS) academy certification is also provided to the students as part of the curriculum which prepares them comprehensively for the industry. Specializations are available in the field of Analytics and Database management in this program.

Career options in the field of Software Engineering and Software Architecture can be explored once BTech CSE Cloud Computing has been done.

PhD Cloud Computing

This 3-year program focuses on web application technologies as they are used in mobile phones or computers. Those who have an interest in creating an interface between web services and users and would like to ensure that safe usage of the internet gets advocated should opt for PhD Cloud Computing.

Students are taught new and innovative methods of storing, accessing and sharing resources and information. They also learn to develop, maintain and fix processes that enable communication among computers through networks.

After completion of PhD Cloud Computing, positions like Data Engineer, Cloud Engineer, Business Intelligence Analyst, Application Consultant and Operation Support Engineer open up.

Also, learn How to Build a Successful Career in Cloud Computing.

Cyber Security

BTech CSE Cyber Security

If you are someone who has an interest in designing practices that protect computers, networks, software etc, CSE in Cyber Security with definitely prove to be of your liking. Modules and curriculum at Shoolini University have been designed for students keeping all these aspects in mind so that they remain a step ahead of the competition.

Research in areas like Virtualization, Exploit Development, Malware Analysis, Core Android etc is available and students can consider careers in fields like Security Analysis, Security Engineering, Security Architecture, Security Software Development etc. when they complete BTech CSE Cyber Security.

PhD Cyber Security

This 3-year doctoral degree program will interest those who like to find out more about different cybercrimes and work on safeguarding confidential information that is stored on computers and servers.

Components like programming, network security, software engineering and the design and security of the operating systems are covered in PhD Cyber Security. Upon completion of PhD Cyber Security, the students can consider career positions like Chief Information Security Officer, Forensic Computer Analyst, Information Security Analyst, Security Architect, IT Security Engineer and IT Security Consultant.

Also read: How to Become a Cyber Security Engineer in 2022

In addition to different BTech and higher study options in form of PhD courses, students can also opt for PG Diploma in AI & Data Science, Animation & Graphics, Cloud Computing and Design Thinking.

The faculty at Shoolini University is highly trained and experienced. The faculty members come from reputed institutions like Oxford, IITs and IIMs. They have years of experience and have guided many students in their master’s and doctoral-level research.

Eligibility for BTech CSE courses

For enrolling in BTech Programs students should have 60% in 10+2 with mathematics as a compulsory subject. They should also have a qualifying score in CUCET/NEET/JEE or Shoolini University’s multiple choice entrance.

For admission to PhD programs, students should have a four-year graduation degree with research or two years master’s degree in Computer Science/Engineering or a related discipline with a minimum of 55% marks.

Why choose Yogananda School of AI, Computers and Data Science?

With 3000+ placements, 250+ global alliances and 1100+ patents filed, Shoolini University, an institution that has been listed as a top global 200 university (THE Impact Rankings-2022) is the perfect place to pursue a career in CSE.

The school has collaborations with IBM, offers industry, recognised certifications, has a diamond rating by QS-I Gauge, and the support of Microsoft and AWS Academy. Moreover, students get to learn from the best in the industry and have academic mentorship opportunities for live projects. The university also has a vibrant placement cell that has ensured 100% placement of students over the years in leading companies in the sector.

Conclusion

The employment opportunities in the field of CSE are projected to grow by 13 per cent in the next five to seven years. More emphasis is being paid to segments like cloud computing, Artificial Intelligence, Big Data, Machine Learning, etc. The need is, therefore, to identify your interest, prioritise your goals and choose a specialisation in the field of Computer Science Engineering that can help you achieve your goals and accomplish your dreams. 

And Yogananda School of AI, Computers and Data Science at Shoolini University is the place to do so!

Admissions Open. Apply Now!