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A degree that can benefit your career prospects enormously, paving way for a flourishing job or business. So, what can you do with an MBA? How will this degree benefit you? Why choose an MBA? Is this degree worth it? These are some common questions one wonders about while weighing the pros and cons of choosing an MBA degree.

No doubt the degree demands huge financial investment, and a lot of hard work is required to take admission in some of the top B-schools. But believe me, it is worth it if you’re keen to enter the competitive business world of today.

An MBA will offer you a lot of advantages, especially when it’s from a renowned business school. Getting a lucrative salary package after graduation, landing a management position, developing a strong professional network across the world, or even becoming your boss are just a few of the advantages of studying for an MBA degree.

Top 5 Reasons to Choose an MBA?

1. Lucrative Salaries

The packages offered to MBA graduates are comparatively higher than employees in other fields. MBA comes with lots of specializations, and this opens a wide range of career opportunities in different fields for MBA graduates and hence, they get higher salaries.

2. Develop Valuable Skills

The MBA program is a professional course that comes with lots of challenges. It helps students to develop various skills required to work in a company and most importantly to secure and succeed at jobs. Some of these skills include interpersonal skills, communication skills, leadership skills, advertising skills, time management skills, advertising skills, and strategic thinking and planning abilities.

3. Expansion of Network

A student pursuing an MBA program or internship gets an immense opportunity to interact with fellow students, faculty, and business professionals. They have a huge alumni network in the country and across the world. This broadens their business network. Thus, they get to learn corporate ethics and skills required to work in a corporate.

4. Entrepreneurship Skills

With an MBA degree, one learns all the skills and becomes familiar with the responsibilities required to be a successful entrepreneur. MBA graduates can start their own business from scratch and be their boss!

5. Global Exposure

MBA is a recognized degree worldwide. This allows the students to get placements across the world. This gives them the exposure to work and interacts with international business professionals. They learn new business strategies required to maintain the integrity and growth of the company. This enhances their career prospects.

Everything you want to know about MBA

Master of Business Administration is an internationally recognized degree that develops the valuable skills required for careers in business and management. But its value is not limited to just the business world; it is useful in all sectors – private, public, government, and technology.

The course structure is slightly different for every institution that offers this program, but it includes a core curriculum of subjects, such as accounting, marketing, economics, and operations, as well as specializations that allow students to follow their own personal or professional interests. The courses cover a lot of ground, but you’ll meet a wide range of people and most likely be taught by experts who are at the top of their professions, making the course an exciting challenge too.

Students must know the eligibility criteria, which is common for all MBA programs. For MBA admissions students must have completed their 3-year undergraduate degrees from a recognized board. Some colleges such as IIT Kharagpur require a bachelor’s degree of 4 years. Students need to get a minimum of 50% in the undergraduate degree. Then only they are eligible to apply for various MBA entrance exams. Personal interviews and group discussions are included in the MBA selection process in India.

In the case of Executive MBA courses and MBA abroad, there are some other prerequisites like work experience of a minimum of 2 years.

What is the entrance exam for MBA?

MBA admissions are mainly conducted through entrance tests like CAT, CMAT, SNAP, MAT, XAT, GMAT, etc.? Students are eligible for admission to business schools only if they have cleared one of these tests.

CAT- Common Admission Test, conducted every year by every year by IIMs. The exam includes 3 sections namely, Quantitative Ability, Data Interpretation & Logical Reasoning, and Verbal Ability & Reading Comprehension. This exam opens the gateway to the top B-schools.

CMAT- The Common Management Admission Test is a National Level Entrance Examination for admission to Management Programs in the country. It includes various segments like Quantitative Techniques, Logical Reasoning, Language Comprehension, and General Awareness.

MAT– Management Aptitude Test, conducted by All India Management Association (AIMA) is another option for students. It includes 5 sections, namely Language Comprehension, Data Analysis and Sufficiency, Mathematical Skills, Indian and Global Environment, and Intelligence and Critical Reasoning.

XAT- Xavier Aptitude Test is conducted by the Xavier Institute of Management (XLRI Jamshedpur) every year. It consists of 4 sections: Decision Making, General Knowledge, Quantitative Ability and Data Interpretation, and Verbal and Logical Ability.

GMAT- Graduate Management Admission Test is the management test for admissions in management and business schools globally.

What is the duration of the degree?

The duration of a regular MBA program is two years.

What are the job opportunities after MBA?

An MBA degree offers specialization in many different business and management streams. Students can choose specializations based on their interests and find jobs accordingly.

1. MBA in Finance

MBA in Finance is a popular MBA specialization with huge growth prospects in various sectors like banking, financial services, and insurance. It focuses on the planning, managing, and regulating the financial assets of any industry.

After completing the course, one can find a job in the following sectors: 

• Corporate Finance
• Private Equity
• Credit Risk Management
• Corporate Banking
• Asset Management
• Sales and Trading
• Hedge Fund Management
• Treasury

2. MBA in Marketing

It focuses on the marketing aspect of a business. In this course, students learn about marketing strategies, different marketing channels & techniques, leadership skills, product management, market research, consumer behaviour, and many more. the professionals can find job opportunities in marketing companies, advertising agencies, and many more.

MBA graduates can find a job in the following sectors: 

• Digital Marketing
• Business Marketing
• Advertising Management
• Analytical Marketing
• Retailing Management
• Customer Relationship Marketing
• Product and Brand Management

3. MBA in Business Analytics

In this course, students learn the usage of different analytical tools like statistical and quantitative analysis, explanatory and predictive modelling, data visualization, etc.?This helps to gather data from multiple sources and analyze it to gain valuable insights into customer behaviour, market trends, and other matters related to business intelligence.

MBA graduates in Business Analytics can find jobs in various sectors like:

• Information Technology
• Digital Marketing
• Healthcare
• Data Mining
• Financial Institutions
• E-Commerce

4. MBA in Operations Management

Operations Management revolves around everything related to business operations. It includes product quality and cost, manufacturing time, how to enhance productivity, and boosting customer satisfaction quotient. Purchase management, Inventory management, vendor management, and enterprise resource planning make up the operations management and the supply chain of a business.

Graduates with this specialization bag jobs in:

• Retail
• Logistics
• Hospitality
• Transportation
• Manufacturing
• Construction
• Financial Institutions
• Management Consulting
• Information Technology

5. MBA in Human Resource Management

MBA in HR Management focuses on how to maximize the performance of the employees to accomplish the goals of the organization. Students learn how to acquire the right skills, best industry practices, and knowledge of how to manage human resources in ways that guarantee optimum benefits. 

At present, the job of HR professionals has gained great popularity. Every organization, corporation, or institution hires HR for the betterment of the system. Hence, HR Management professionals can find plenty of employment opportunities in IT companies, law firms, universities, start-ups, advertising firms, retail companies, media houses, newspapers, etc.

Why MBA at Shoolini?

Shoolini University nestled in the Himalayas offers a cutting-edge MBA program. There are numerous benefits of earning a Shoolini MBA. With a wider range of job opportunities, earning potential, and global alliances, a Shoolini MBA can help you connect with a diverse group of professionals and become part of an extensive global alumni network.

Shoolini University Business School Rankings

Shoolini University is ranked among the 76-100 in Management as per the National Institutional Ranking Framework (NIRF), Govt. of India. Globally acclaimed faculty, industry-ready curriculum, practical exposure made it possible to place the department’s ranking ahead of so many other institutes of India.

Shoolini University MBA placements/average package

MBA students at Shoolini University have a 100% placement record.

The university has a dedicated Placement Cell, which works tirelessly to place students in the top corporations in India and across the world. They align the academic curriculum to industry requirements, which results in immense success in placements every year. Summer internships with stipends are also conducted for the students.

The MBA students secure top placements with excellent pay packages in reputed companies, such as Genpact, ICICI, Marsh & Mclennan, C-Step, Toyota, Airtel, Tata Hitachi, HDFC Bank, Oberoi, Abacus O shore from Seychelles, Religare India, Infoline, and many more.

How to get admission in MBA

For MBA admissions at Shoolini University, students must meet the eligibility criteria. They must have completed their 3-year undergraduate degrees from a recognized board in any discipline with a minimum of 50% marks.

Additionally, they must have appeared on one of the entrance exams- GMAT/CAT/MAT/SAT or state entrance test. Then a letter of intent is required along with faculty interaction.

If you meet all these requirements, you’re ready to take admission to this prestigious university.

How to get a scholarship in MBA

Every year, Shoolini University offers a good number of scholarships to deserving students. There are three kinds of scholarships that are given to the students: merit scholarships, need scholarships, or merit-cum-need scholarships. The value of the scholarship ranges from 10% to 100% of the tuition fee waiver, on a case-to-case basis. 

Shoolini Academic Progression Scholarship for MBA (for internal SILB and Shoolini students) 

Benefits & Criteria: Scholarship of Rs 40,000 for the 2nd semester only

• A minimum of 65% or 6.5 OGPA
• Students with more than two reappears not eligible to apply
• Admission through Shoolini’s standard online process
• Other minimum course eligibility requirements applicable

Documents Required: 

• Class XII final board exam mark sheet
• Final graduation mark sheet
• The undergraduate ID of Shoolini University 

Scholarship for experienced candidates applying for MBA

Benefits & Criteria:

• 25% scholarship for 1st semester only for students with a minimum of 2 years of regular work experience.
• 15% scholarship for 1st semester only for students with a minimum of 1 year of regular work experience

Documents Required: 

• Minimum 65% marks in preceding degree
• Proof of two years’ work experience
• Relieving letter from the last company.

How many specializations are available in MBA?

Shoolini University offers specializations in Marketing, Data Analytics, Finance, Human Resource Management, Digital, Retail, Pharma and Healthcare, Biotechnology, Analytics. The unique curriculum does not only include theoretical knowledge but also practical exposure, internships and campus placements, and a skill development programme called SPRINT. This has made the university a school of choice for its MBA programs.

Can I go abroad for student exchange in MBA?

Yes, Shoolini University allows students to students to study abroad with 100% scholarship on tuition fees through its student exchange programme. The university has international collaborations and exchange programs with top universities in several countries like the USA, Italy, Taiwan, China, South Africa, and Korea.

This helps students to view the world with wisdom, communicate worldwide and create one large global community.

Shoolini University trains students to become future leaders of the corporate world. They are prepared to excel at a plethora of job profiles in the corporate world through rapid, intensive & innovative training through the exceptional SPRINT program. The program caters to the corporate needs of soft skills, teamwork, and practical learning where students interact and work with professionals to understand the live business environment.

In the era of multidisciplinary learning, it’s easy to build a successful career in management for those who have completed a BA degree. An MBA degree is sought after globally because it enhances your ability to analyze and execute. Hence, it is the right choice for any student who wants to succeed in a managerial position.  

A diverse range of MBA courses and specializations are available in India and abroad. All one has to do is fulfill the eligibility criteria laid down by respective universities and have a passion for what one want to pursue.  

Why MBA after BA?

Students who wish to pursue an MBA after a BA degree tend to worry whether the program is right for them. There are many professionals who moved from the liberal arts and went on to do an MBA. Several of them are successful in areas such as marketing, HR, data management and project management. Students can pursue MBA after completing a bachelor’s in any stream — Commerce, Arts, or Science. 

A BA programme is a diverse programme in which a student studies a little about many different subjects rather than studying one subject in depth. However, when we talk about MBA, it is specific, career-oriented, and has many specializations. So, choosing MBA after a BA programme will work out splendidly for you. You can make a mark in the global arena, set up your own business, or even become an HR head of a big organization. 

MBA after BA : Eligibility criteria

Students must know the eligibility criteria, which is common for all MBA programmes. For MBA admissions, students must have completed their 3-year undergraduate degrees from a recognized board. Some colleges such as IIT Kharagpur require a bachelor’s degree of 4 years. Students need to score a minimum of 50% in the undergraduate degree, then only are they eligible to apply for various MBA entrance exams. Personal Interviews and Group Discussions are included in the MBA selection process in India.

In the case of Executive MBA courses and MBA abroad, there are some other prerequisites like work experience of a minimum of 2 years. Candidates who fail to satisfy the above eligibility criteria are barred from appearing in the exam and will not be considered for MBA admissions.

Read the next section to know about the specializations in MBA and the common entrance tests for BA graduates.

MBA and its specializations

This professional programme is popular worldwide and some of the top business schools and universities offer a wide variety of MBA programs with specializations. You can choose from any one of them for a successful career in management.

So, what are the options available? How is one is different from the other? And which MBA specializations are in high demand

• MBA in Finance– one of the most popular specializations is focused on planning & controlling the finances of any industry. There are a certain set of skills that one must possess to make a mark in this field. The skills include- Leadership, Communication, strategic thinking, and supervisory.

• MBA in Marketing- This specialization focuses on businesses that rely on promoting products and services. It transforms consumers’ demand into products, which the company promotes in the marketplace.

• MBA in Human Resource- This focuses on the knowledge of human resources which leads to the success of a company. Here you study all about recruiting, employee policy, team building, conducting induction programmes, increments, employee health & safety, and more. all this field requires is good communication and management skills.

• MBA in Business Analytics- Students learn how to create business strategies based on data. They learn to process huge data to generate results and provide solutions and strategies for the growth of a business.

• MBA in Information Technology- This management course prepares you to do business that completely relies on technology. The professionals manage all the information technology resources of a company.

• MBA in Entrepreneurship- If you have a business idea and thinking to give it a shape the MBA in this field is the right choice for you. This field will help you to take responsibility in a variety of fields and will provide resources needed in various fields to support your ideas and help realise your visions. 

Common Entrance tests to take admission in MBA after BA

MBA admissions in India are mainly conducted through entrance tests like CAT, MAT, XAT, etc. Students who clear one of these tests are eligible to take admissions in business schools.

1. CAT

Common Admission Test, conducted every year by every year by IIMs. The exam includes 3 sections namely, Quantitative Ability, Data Interpretation & Logical Reasoning, and Verbal Ability & Reading Comprehension. This exam opens the gateway to the top B-schools.

2. MAT

Management Aptitude Test, conducted by All India Management Association (AIMA) is another option for students who want to pursue. It is conducted 4 times a year and is available in both online and offline modes. It includes 5 sections namely, Language Comprehension, Data Analysis and Sufficiency, Mathematical Skills, Indian and Global Environment, and Intelligence and Critical Reasoning.

3. XAT

Xavier Aptitude Test is conducted by the Xavier Institute of Management (XLRI Jamshedpur) every year. It opens the door to 150+ top MBA colleges in India including XLRI, XIMB, IMT, and others. It consists of 4 sections namely, Decision Making, General Knowledge, Quantitative Ability and Data Interpretation, and Verbal and Logical Ability.

4. GMAT

Graduate Management Admission Test is the management test for admissions in management and business schools globally

Want to study this programme in the lap of nature?

Shoolini University in Himachal Pradesh (Solan) is one of the top-ranked universities in the state. It offers a cutting-edge MBA programme designed by experts of industry and academics. The programme is ranked in the 76-100 band in Management as per the National Institutional Ranking Framework (NIRF), Govt. of India. The programme equips students with the knowledge, mentorship, network, exposure, and experience they need to transform their careers.

It provides an entrepreneurial business environment where our world-class faculty and skill-based programming will build your business expertise and the confidence to support your long-term career goals.

The key features of the MBA programme at Shoolini University

• World-class infrastructure
• Top rankings (76-100 NIRF)
• Top 65 Business Schools of India (NIRF)
• Industry-ready curriculum
• Globally acclaimed faculty
• Practical Learning
• Extensive global alumni network
• SPRINT, a skill development programme
• Internships
• 100% placements record
• Top Specialisations in MBA programme

Specializations in MBA programme at Shoolini University 

Shoolini Students Always Achieve Their Life Goals. Find Out How!

• One-Student-One-Patent Policy
• Industry-driven curriculum
• 100% Placement in CSE, MBA, Hospitality
• Need-cum-Merit based Scholarships

Register Your Interest

The university provides some of the best specializations in the MBA programme. They are listed below:

• Banking and Finance
• Biotechnology
• Human Resource
• Design Thinking
• Hospital and Healthcare Management
• Data Science
• Digital
• International Relations
• Marketing
• Logistics & Supply Chain Management
• Pharma
• Rural Management
• Pharma
• Public Policy
• Retail
• Strategy

Don’t miss a chance to learn from India’s top university and explore the world. In case you’re still confused about anything, our counsellors can provide you with full assistance and guide you to make the right choice.

FAQs

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Fever, sore throat, dry cough, and shortness of breath are the most common clinical signs of COVID-19. Though asymptomatic instances have also been documented, they are more difficult to detect. As blood clots were discovered in both live and deceased COVID-19 patients, unravelling the mystery is extremely intriguing.

Parneet Kaur, a research scholar at Shoolini University with the talented team of Saurav Biswas, Azhar Khan, Saurabh Kulshreshtha, and Pradeep Kumar worked on a research hypothesis to simplify the mystery of blood clotting in Covid-19 patients.

She said, ‘COVID-19 might trigger your clotting system by causing acute inflammation. While doctors are still studying how COVID-19 targets the body, it appears that a few elements are contributing to the higher risk of clotting.”’

Explaining the mechanism of blood clotting, she said, ‘It is a two-edged sword. In the case of serious external damage, clotting is critical to avoid blood loss; yet, in the case of an internal injury, clotting is not as important.”’

Further, she explained how the appearance of atypical thrombotic presentations in COVID-19 individuals was a major cause of concern.

COVID-19 dynamics continue to change as everyday new clinical findings of SARS-CoV-2 pathogenesis emerge, and one such enigma is the creation of inexplicable blood clots in COVID-19 patients’ diverse tissues and organs, which requires immediate care.

To address this problem, Parneet and her colleagues theorise that the mysterious clots seen in COVID-19 patients are caused by SARS-spike CoV-2’s protein binding to the ACE2 receptor expressed in endothelial cells of blood vessels, causing vasoconstriction and activation of the intrinsic coagulation pathway, which results in blood clot formation.

Dr Radha gathered medicinal plants and studied them for the presence of phytochemicals, which can be used to treat cancer, cold, fever, migraine, asthma.

“The traditional knowledge of these communities is rapidly eroding as there is no transfer of wisdom across generations. Reason? The younger generation is no longer interested. This is why research and documentation of traditional methods, Himalayan biodiversity, and medicinal plants is essential. They can then be used in sustainable ways for future development in pharma.”
Dr Radha
Assistant Professor of Botany
Shoolini University

Travelling with shepherds from high altitude to mid-altitude to low altitude and staying with ethnic groups to study the medicinal properties of plants and how they could be used to cure diseases — this is how Assistant Professor of Botany, Dr Radha, has been conducting research on medicinal plants in the North-Western Himalayan region over the past several years.

She spent several days with different ethnic groups, learning their way of life and how, in the absence of medical facilities in these locations, they healed their cattle and themselves with these therapeutic wild plants. She gathered those plants and researched them for the presence of phytochemicals, which may then be utilised to treat maladies, including cancer, cold, fever, migraine, and asthma.

Many communities, particularly indigenous tribes, still rely almost completely on traditional medical systems to meet their health needs. Since 2016, Dr Radha has been studying the therapeutic worth of wild plants in the unexplored Himalayan region under the supervision of Prof Sunil Puri and Shoolini University Chancellor Prof PK Khosla.

Till now, she has worked on more than 1,600 plants, such as Picrorhiza Kurroa, Gentiana Kurroo, Trillium Govanianum, Hedychium Spicatum. The common names are, Nagchatri, Keedajadi, Kuroo, etc. Due to the medicinal characteristics of these endangered plants, researchers have documented how local groups, particularly indigenous communities, continue to use them in their daily lives.

She said, “The traditional knowledge of these communities is rapidly eroding as there is no transfer of wisdom across generations. Reason? The younger generation is no longer interested. This is why research and documentation of traditional methods, Himalayan biodiversity, and medicinal plants is essential. They can then be used in sustainable ways for future development in pharma.”

So far, she has registered two patents, 40 copyrights, and 51 research papers, that have been published in Scopus and UGC-listed journals. The study was carried out with the assistance of Dr Manoj Kumar, scientists at the Indian Council of Agricultural Research (ICAR), Mumbai, and in partnership with international researchers from Germany, the United States, Mexico, Russia, Poland, and other nations.

She mentioned, “Trillium Govanianum Rhizome, commonly known as Nagchatri, is used as an analgesic and anti-inflammatory remedy in traditional medicine in northern Pakistan. To establish its medicinal value, the present research evaluated the analgesic and anti-inflammatory potential of T Govanianum. Similarly, Picrorhiza Kurroa, an Ayurvedic plant-based medicine, has traditionally been used to treat disorders of the liver and upper respiratory tract, reduce fevers, and to treat dyspepsia, chronic diarrhoea.”

Do you aspire to fearlessly bombard ministers with questions that will make them squirm or spring into action in a terror-hit situation or a cyclone-ravaged place? This is the world of media& which is both exciting and challenging. And with technology transforming the way we consume media — whether by sifting through the morning newspaper or watching the evening television news or on the smartphone, on Twitter, or other social apps — the field of journalism and mass communication has opened a plethora of career opportunities.

A degree in Journalism and Mass Communication will help you fulfil your ambitious dreams. It will not just enhance your chances of getting a ticket to the newsroom but also be useful in other fields, such as communications, marketing, education, and entertainment.

Sounds interesting? If yes, don’t miss some of the most important key points before you decide what will work best for you.

What is Journalism and Mass Communication?

Journalism is the activity of gathering, assessing, creating, and presenting news and information. Basically, writing about recent developments. Mass communication is the study of spreading information to a large audience through various means of communication.

We all are connected through a web of different means of communication. Whether it’s the latest news around the world or news on cricket scores, we get to know about them. This is all because of mass media and technology. Mass communication is nothing but dispersing information to a huge number of people, i.e., the whole country or the world.

If mass communication is the activity of dispersing news, journalism is concerned with the collection and dissemination of news through print media as well as electronic media. This involves various areas of work like reporting, writing, editing, photographing, broadcasting, or cable casting news items.  Journalism includes investigating, analyzing, and reporting local as well as world events, trends, current affairs, and so on. 

In recent years, the field of mass media and communication has evolved into a partially interactive concept that touches almost every aspect of human life. And, with the sheer proliferation of media into our lives through newspapers, television, and the internet the field of mass communication is gaining popularity like never.

Why should you pursue a degree in Journalism and Mass Communication?

A degree in Journalism and Mass Communication brings an opportunity to work under/with creative, well-educated people who inspire you to do well. The scope of mass media as a field is increasing and there is never a dearth of job opportunities. One gets the taste of name, fame & money and also travel while working.

• Rewarding career
• Broaden your network
• Social prestige
• Travel and gain new experiences
• Ample career opportunities
• Social networking
• Glamour
• Brings creativity
• Gain skills
• Freelancing

Scope and career prospects of Journalism and Mass Communication

There’s an ever-increasing scope for aspirants in the field of Journalism and Mass Communication, considering the growing popularity of mass communication mediums. Its scope in India is wide, if you can do well in your field, you can work with some of the best publishing houses, production houses, news channels, radio channels, or PR firms of the country.

List of Top 10 career options in Journalism and Communication:

1. Television

The post-pandemic era created a rising demand for creative producers and directors in the entertainment sector. For those of you who have a knack to entertain people through films, this is the correct profile for you. You can get into the media world and explore multiple profiles including television and film directors and producers. Professionals with this degree can also fit the profiles of scriptwriters, video editors, 3D designers, graphics, and animation creators among others.

2. Journalist

The most common career choice after a degree in J&MC is that of a journalist. It provides aspirants with all the required skills and knowledge related to Journalism, aiding them to deliver the true story to the public effectively.

3. Digital Marketing Expert

A degree in J&MC equips students with skills that are required for a flourishing career in Digital Marketing. In today’s technology-driven world, you get to experiment with diverse career avenues in specialized areas, including SEO, SEM, Content Writing, Graphic Designing, Email Marketing, Social Media Marketing, Inbound Marketing, and Web Analytics.

4. Radio jockey (RJ)

Radio Jockey is an emerging field, budding with a multitude of career opportunities. With a J&MC degree, you acquire various skills and learn diverse aspects of communication and a knack for storytelling, creativity, Thinking-Out-of-the-Box, and much more.

5. Social Media Executive

As an executive in social media, you work and spread ideas, as today’s generation spends most of its time on social media. As a social media director, you are responsible for creative endeavours from ads to events to charities and the sharing of video throughout.

6. Content Creator/ Developer

Diverse digital channels employ media, organizations, businesses, and agencies to create content. You might become a journalist, you could be an artist or a sportswriter and you might write about events. You can also compose branded material belonging to the business sphere.

7. Public Relations Professional

A degree in J&MC equips you with excellent communication, negotiation, interpersonal, and management skills that are best suited for job roles related to Public Relations.

Aren’t you surprised how people are trending so much on social platforms? How have they built a strong network and connections in the market?

Leading organizations around the world are constantly in search of talented individuals who can effectively represent their brand and build a strong network and connections in the market. With the growing awareness in organizations regarding their brand image, the demand for PR professionals has grown exponentially!

8. Publicity/Advertising Industry

Students have been taught about advertisement and its use right from the time of their bachelor’s degree. Publicity is about selling your product via a concept. Here, imagination is essential. In India, there are numerous organizations that need fresh ideas from creative artists and planners.

9. Event Manager

Event Management firms are growing day by day. A Mass Communication Graduate can work for an Event Management Company as an Event Manager or set up his own firm handling events. It’s a high-paying Industry and is growing day by day.

10. Broadcasting and Production

A degree in Mass Communication can also get you into the production line. There is a larger scope of jobs in various sectors like Film making/TV Producer/Editor/Camera Person/Screenwriter/Art Director.

Top companies that hire journalism and mass communication graduates

There is an unpredictable growth in Mass Communications that covers both the Media and Journalism streams. Due to the advancement in technology and with the increase of broadcasting channels like television sets, radio stations, social media, news channels, had brought a targeted audience together and opened immense opportunities and options to the aspirants who are good in public speaking, writing, and reporting. A degree in Journalism and Mass Communications opens many opportunities for people who want to make their career in Journalism, Advertisement, communications, Radio, Television, and many more. Both the streams have their utmost importance and opportunities in the real world.

• Hindustan Times Group of Publication
• Perfect Relations
• NDTV Network
• Balaji Telefilms
• Zee TV Network
• DDB Mudra Group
• Times of India Group
• Viacom
• Reliance Entertainment
• Edelman

Why study Journalism and Mass Communication at Shoolini University?

A degree in mass communication from Shoolini University opens doors of opportunities in Journalism, Public Relations, Reporting, News Analysis, and Advertising. Under our programme, students are guided to produce and star in our in-house radio and news channel called Radio Shoolini. The department of Journalism and Mass Communication also brings out a bi-monthly newsletter and video news bulletins. The talented students produce, direct, and perform regularly to display their immense talent. Advanced technology and equipment are available in video editing to train and guide students in the production of video news bulletins.

Students are sent to reputed media houses for internships. During this period, they get hands-on training and exposure to the industry’s best practices. Our Industry-ready programme empowers students for suitable job placements in top media houses. To sum up, we have listed why you should consider Shoolini University for this programme:

• Mentorship from practicing journalists
• Students interact with expert visiting faculty on J&MC
• Students can study abroad through various exchange programmes
• Students of J&MC bring out in-house newspaper
• Top-tier placements in reputed media houses
• Practical experience in TV, Radio & Print

Journalism and Mass Communication courses offered at Shoolini University

• BA Journalism and Mass Communication
• MA Journalism
• PhD Journalism

So, we welcome you to experience revolutionary learning with global-standard facilities at Shoolini University, Solan.

Join this world-class university and establish a dynamic career in Journalism and Mass Communication!

Scientists develop a mathematical model for making accurate solar power generation forecasts, which will ease the adoption of solar energy 

Scientists from Shoolini University, India, in collaboration with the National Institute of Technology, Hamirpur, India, have developed a new mathematical model to predict the solar cell output power in all weather. By taking into account the degradation of the photovoltaic modules over time (as well as other external factors), this model is more accurate than existing ones. It will help produce precise power generation forecasts, facilitating the implementation of solar power systems and easing the transition towards renewable energy sources.

The world is in dire need of a large-scale transition away from fossil fuels and towards sustainable energy sources to prevent an environmental crisis. Thanks to recent advances in various scientific and engineering disciplines, solar cells have become a rising star in the field of renewable energy, reaching operational costs and performance close to those of the conventional electric grid.

However, in spite of the remarkable strides made in photovoltaics (PV) technology, the performance of the solar cell itself is only one part of the equation. For solar power projects to be funded and rolled out, decision-makers need to know ahead of time how much energy the installed PV systems will provide, both for technical and administrative reasons. Of course, since solar cells are devices that harvest solar radiation, their solar-to-electricity conversion performance is tied to a variety of external factors, such as cloudiness, temperature, and humidity. So, forecasting how much power a PV system will output over a given amount of time is not a straightforward task.

But in a recent study published in Solar Energy, a team of researchers led by Professor Shyam Singh Chandel from the Centre of Excellence in Energy Science and Technology at Shoolini University, India, in collaboration with the Centre for Energy and Environmental Engineering, National Institute of Technology, Hamirpur, Himachal Pradesh, India, developed an innovative model for predicting the output of solar cells, which is much more accurate than existing models, and can help policymakers make that next giant leap in solar power installations!

Their approach is based on the well-established single-diode model, which offers sufficient accuracy without requiring too much computational complexity. The developed model can take into account three, four, or five different solar cell parameters depending on the level of precision needed. Most importantly, it considers the degradation of the solar cell components over time—something which previous models did not factor in.

To test the accuracy of their model under real conditions, the researchers first determined the values of the model parameters in a controlled experimental setup using a Class-A Sun Simulator over a test PV module. Once the parameters were determined and the predictions made, they studied a  solar PV module and then a 1 kWp PV system installed on the rooftop of the Centre for Energy and Environmental Engineering at the National Institute of Technology, Hamirpur. From there, the researchers gathered data to validate the predictions of their model.

The results are promising, as the predictions of the proposed model are more accurate than those of previous ones. Additionally, the researchers noted the number of solar parameters to include in the model so as to produce the best predictions with varied temperature and solar radiation intensities (in other words, with the time of day, season, and weather conditions). These insights will be helpful in future studies on solar energy, as Prof. Chandel explains: “Our model could be useful for developing PV power forecasting software capable of predicting daily, monthly, and yearly solar power generation, which is a crucial parameter for calculating the electricity supply and demand distribution, as well as for marketing PV systems.”

According to the researchers, their work could ultimately help improve the efficiency of solar cells and PV technology in large solar power plants, which are being installed both worldwide and locally under India’s National Solar Mission. “Being able to predict the output power of different PV technologies will help interested parties decide for the best option available in the market for a particular location,” explains Prof. Chandel, “Based on the foreseen energy generation and the selected technology, one can estimate the total expenditure and payback period for a given project.”

In short, this study will hopefully pave the way to a faster transition into renewable energy sources. Let us all keep pushing onwards towards our common goal of sustainability!

Reference

Authors	Prashant Malik, Rahul Chandel, and Shyam Singh Chandel
Title of the original paper	A power prediction model and its validation for a rooftop photovoltaic power plant considering module degradation
Journal	Solar Energy
DOI	10.1016/j.solener.2021.06.015
Affiliations	Centre for Energy and Environmental Engineering, National Institute of Technology, Hamirpur, Himachal Pradesh, India Photovoltaics Research Group, Centre of Excellence in Energy Science and Technology, Shoolini University, Solan

Reference information for EA:

Latest article publication date:	Solar Energy, Volume 224, August 2021
Method of Research:	Computational simulation/modeling
Subject of Research:	Not Applicable
Conflict of Interest (COI):	The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

About Professor Shyam Singh Chandel

Shyam Singh Chandel is the founder Head of the Centre for Energy & Environmental Engineering at the National Institute of Technology in Hamirpur, Himachal Pradesh, India. He is currently working as Director of the Centre of Excellence in Energy Science & Technology at Shoolini University, also in Himachal Pradesh, India. He has over 40 years of experience in renewable energy, solar photovoltaics, passive solar housing technology, wind energy, and solar–wind-based hybrid systems. He is recognized as among the top 2% of energy researchers worldwide as per the Stanford University World Ranking of Scientists and has published over 55 peer-reviewed papers.

Taking another step in its collaboration with foreign institutions of learning, Shoolini University signed a Memorandum of Understanding (MoU) today with a leading Ethiopian Varsity, the Mizan-Tepi University. This MoU will help Shoolini promote the Study-in-India programme at the Mizan campus as per the Government of India scholarships.

This MoU was initiated by Mr Robel Dawit, Shoolini Coordinator for African countries. Hailing from Ethiopia, he is studying BCom at Shoolini University.

The two universities will cooperate in international programmes based on the principle of reciprocity. Indian students can also seek admission to Mizan-Tepi University under the exchange programmes. The MoU will encourage the exchange of faculty, scholars, students, academic information and materials. This will, in turn, enhance research and educational processes in both universities.  

According to Office of International Affairs (OIA) Director RP Dwivedi, “The universities have also agreed to promote the following exchange activities based on their respective academic and educational needs. These include the exchange of faculty and scholars (professors, lecturers, or researchers), students, periodical academic publications.”

Joint research programmes and conferences are also on the anvil, as well as other academic exchanges, OIA Assistant Director Rozy Dhanta said. Mizan Tepi University is a non-profit public university of higher education located in the large town of Mizan, Ethiopia.

Recognising the importance of international cooperation among universities across the world, Shoolini University has established a number of international collaborations and exchange agreements with major foreign universities. The OIA at Shoolini University handles cooperative activities with foreign universities and institutions of higher learning. This includes creating partnerships, facilitating student and faculty exchanges, as well as organising joint research collaborations. In addition, OIA offers administrative support to international students and visiting foreign faculty members so they can adapt to life in India smoothly.

Jointly hosted by Ideas that Matter, Shoolini Outreach team and FMSLA, over 500 schools with more than 35,000 students across the world are participating in the month-long quiz

Excitement and enthusiasm were in the air as Q?riosity 2021 went live on Wednesday. Jointly hosted by Ideas that Matter, Shoolini’s Outreach team and Faculty of Management Sciences and Liberal Arts (FMSLA), the Grand Virtual Inauguration ceremony was a roaring success.
Over 500 schools with more than 35,000 students across the world are participating in the quiz, making it the largest international quiz competition for school students.

The inaugural programme began with an address by Ms Avnee Khosla, Trustee and Vice President, Shoolini University, who welcomed all schools and students for the month-long quiz journey. This was followed by lighting of the lamp by Shoolini University Chancellor Prof Prem Kumar Khosla, Foundation of Life Sciences and Business Management (FLSBM) President Mrs Saroj Khosla and Vice-Chancellor Prof Atul Khosla.

Wishing good luck to the teams of Ideas that Matter and Faculty of Management Sciences and Liberal Arts (FMSLA), Prof PK Khosla said, ‘It is my pleasure to be with you at the 11th year of organising Q?riosity, which has a strong foundation and academic values.’

Welcoming students, parents and educators, Prof Atul Khosla said, ‘I can understand how exciting quizzing can be. It has the potential to change your life. This year, Q?riosity has an exciting technology platform and a lot of new things, in addition to the grand prizes and above all, questions that will tickle your imagination and those grey cells! I welcome each one of you to this roller coaster ride.”’

Following the official inauguration, Dr Kuldeep Rojhe, Professor of Management Sciences and Liberal Arts and Head of the MBA Department at Shoolini University, spoke elaborately on the decade-long journey of the quiz, emphasising the new and technological changes made this year for adapting to the challenging pandemic times. ‘This has made the quiz accessible to every student interested in quizzing’,” he added.

Presenting the vote of thanks, Ms Shikha Sood, Head of Outreach, said, ‘We have some surprise gifts at the completion of the quiz. Thank you everybody for joining us.”’

Important dates:–

• The grand finale is on November 1 and the quarter finals from October 22 . The Inter-School elimination rounds will begin on October 11.
• Join us live for the grand finale and the quarter finals at: IdeasThatMatters

There is no dearth of innovative ideas at Shoolini, and the university always encourages its students to come up with pathbreaking ideas and supports them in every possible way. Recently, the Indian Innovation Council (IIC), Shoolini University, launched its special programme called Start-Buzz, where the students will be invited to come up with innovative ideas and IIC will help them to successfully implement the prototype on the campus.

The IIC will also provide a few selected start-ups with guidance and seed money to get ready for angel investing or venture capitalists.

The first step of the Start-Buzz event will be the submission of ideas. Students are required to submit their entries between September 25 and 30. Next, the IIC team will carefully go through all the entries and ideas submitted and select those that have the potential to be implemented on the campus.

Prof Kamal Kant Vashisht, Director E-learning and IIC Convenor said the candidates will be given two days to prepare the pitch and present their business plan before the panel on October 3. They are required to present a prototype and other statistical figures along with the business plan. It should describe how they plan to implement the idea on the campus, Prof Vashisht added.

The IIC convenor said a part of the funding may be provided to students who needed it to develop their prototype.

In the final step, the IIC panel will declare the results on Oct 4 and decide upon a start-up that would be implemented on the campus. A seed amount will be given to the student to turn their idea into reality, said Prof Vashisht.

IIC Shoolini was established in 2018 to cultivate entrepreneurship and innovative culture in the university. The primary mandate of IIC is to encourage, inspire and nurture young students by supporting them to work with new ideas and transform them into prototypes.

To purify urban wastewater for reuse, researchers develop a new algae-based bioremediation method

Human greed and indiscipline are taking an enormous toll on the quality and availability of freshwater. Finding strategies to sustainably maintain freshwater supply has become a global priority. Recently, based on the fascinating potential of algae to remove a large number of chemical pollutants and various bacteria from water, scientists have developed a new eco-friendly, sustainable, and cost-effective solution for urban wastewater treatment, and tested the utility of such treated water for pisciculture.

Our ever-growing demand for freshwater has caused its sources to diminish rapidly and scientists have been attempting to find strategies to purify wastewater for reuse to meet future demands. At present, the most common wastewater treatment techniques involve the use of chemicals or ultraviolet radiation to kill microorganisms or remove pollutants. But these conventional techniques have several drawbacks, such as the toxic effects of chemical substances on our health or the high energy requirements to run treatment facilities. To create a sustainable system of wastewater treatment, the focus has shifted to eco-friendly and cost-effective technologies.

One such technology under exploration involves using aquatic microorganisms, such as algae, which are known to be able to degrade complex molecules. Recently, a team of scientists from India (Algae Research and Bioenergy Lab, Uttaranchal University; Faculty of Applied Sciences and Biotechnology, Shoolini University; and Department of Biotechnology, Dolphin (P.G.) Institute of Biomedical and Natural Sciences), Korea (Department of Environmental Engineering, The University of Seoul), and Russia (Joint Institute for High Temperatures of the Russian Academy of Sciences and Department of Environmental Monitoring and Forecasting, RUDN University), led by Dr. Pankaj Kumar Chauhan from Shoolini University, India, have developed wastewater treatment technology based on algal bioremediation. Their study is published in Science of the Total Environment.

Algae rapidly cover water bodies with a green film or cause red tides, using the nitrogen, carbon, phosphorous, or heavy metals present in water as nutrition. A high algal load in the water then creates competition for nutrients and sunlight with other microorganisms, causing a reduction in the number of bacteria present in the water. These are some of the properties that make algae promising wastewater purification agents. Added to these, is the fact that they’re being eco-friendly, self-sustaining, and cost-effective as a wastewater treatment agent.

Dr. Chauhan explains the basis of the technology developed by his team: “We selected a novel microalgal strain Pseudochlorella pringsheimii because it can tolerate high pollutant load and can grow over a wide range of temperatures. Moreover, under conditions of stress, Pseudochlorella is known to accumulate high amounts of lipids in their cells, opening up the possibility of using this algal biomass for biofuel synthesis.’’

For their experiments, the researchers collected the Pseudochlorella pringsheimii microalgae strain from a natural pond and cultivated it in artificial tanks of raw urban wastewater which contained various heavy metal pollutants and antibiotic-resistant bacteria. After 14 days of cultivation, they measured three parameters in these tanks: the water quality, and growth and biochemical composition of P. pringsheimii. They also assessed the possibility of using microalgae-treated water for fish farming.

The findings of this pilot-scale study were extremely encouraging. P. pringsheimii cultivation significantly improved the water quality by removing heavy metals and harmful microorganisms. Dr. Chauhan explains enthusiastically: “After the treatment, we observed that the levels of water pollution indicators such as chemical oxygen demand (COD), alkalinity, and hardness reduced by 83.2%, 66.7%, and 69.6%, respectively. Moreover, the algal growth naturally nearly eliminated the total bacteria and coliform in the water. We also saw a significant increase in the lipid content in wastewater-grown algal biomass in comparison to the algae grown in the control medium. This means, that these algae can be recycled for biofuel synthesis.’’.

In addition, while no suckerfish survived in raw wastewater, in treated wastewater, 84% of them not only survived but over ten days, their bodyweight also increased by 47%.

This new technology is, thus, a remarkable success in eco-friendly wastewater treatment research and highlights the suitability of using treated water for low-cost fish cultivation. Dr. Chauhan is hopeful that their microalgae-based bioremediation technique will pave the way for a greener and more sustainable future.

Reference

Authors	Vinod Kumar f,g, Krishna Kumar Jaiswal a, Monu Verma b,f, Mikhail S. Vlaskin c, Manisha Nanda d, Pankaj Kumar Chauhan e, Ajay Singh a, Hyunook Kimb
Title of the original paper	Algae-based sustainable approach for the simultaneous removal of micropollutants, and bacteria from urban wastewater and its real-time reuse for aquaculture
Journal	Science of the Total Environment
DOI	https://doi.org/10.1016/j.scitotenv.2021.145556
Affiliations	a. Algae Research and Bioenergy Lab, Uttaranchal University, India b. Department of Environmental Engineering, The University of Seoul, Republic of Korea c. Joint Institute for High Temperatures of the Russian Academy of Sciences, Russia d. Department of Biotechnology, Dolphin (P.G.) Institute of Biomedical and Natural Sciences, India e. Faculty of Applied Sciences and Biotechnology, Shoolini University, India f. Algal Research and Bioenergy Lab., Uttaranchal University, India g. Department of Environmental Monitoring and Forecasting, RUDN University, Russia

About Dr. Pankaj Kumar Chauhan

Dr Pankaj Kumar Chauhan is an associate professor at the School of Bioengineering and Food Technology, Shoolini University, India. Prior to this, he was an Assistant Professor at the Himachal Institute of Life Sciences, India, and completed his PhD from the HNB Garhwal Central University, Uttarakhand. His primary research interests lie in biochemistry, molecular biology, and phytochemistry. To date, he has 47 publications to his name, which have received over 380 citations. In 2020, he won the Golden Rudraksha Award for his outstanding research and teaching career so far.